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Reviewed your customer journey lately?

May 23, 2022

Your customer's journey with your business is a long game. A journey. Don’t make me say it won’t happen overnight but it will happen! ⁠

How often do you see something for the first time and hit book or buy straight away (OK, so there may be some compulsive purchasers out there with their hands up right now….). ⁠

But most of us don’t operate like that. ⁠

We become aware of a new brand, product, or service and we scan their post. Then they pop up in our feed again, and this time we may take a bit longer to read what they're all about. ⁠

Then we find ourselves on their website doing a bit of digging into who they are, what they stand for, and the impact they can have on our lives. Then we might head away and reflect on whether we can afford this new service, where we will put that new product, can we really fit another dress in our wardrobe (FYI, I can’t. Don’t let me buy any more clothes, I have the smallest wardrobe in the house). ⁠

Then we realise we can’t live without it for another day and make the purchase, fall in love with everything to do with this business and become a raving fan that tells everyone they meet about this great new business we have come across.⁠

Maybe it doesn’t happen exactly like this but you get the gist. A customer's journey with you is a long game. Don’t get disheartened if you don’t get sales overnight with your latest campaign. It will be doing its job to move people through the process with your brand and getting them one step closer to becoming your biggest raving fan. ⁠

So keep going.⁠

Feeling overwhelmed?  Perhaps you need to book in for our Fractional Marketing Director service to get you on track with all things marketing and take control of your business.    Or email me at [email protected] or book a time to chat and I'll point you in the right direction.

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