Digi Dos & Don'ts #2: Optimising your Instagram profile for business

Feb 04, 2021

Before anything else, social media is for connecting with people, other humans. For most platforms that means sharing images and updates about your daily life, events and other important announcements. Facebook is for connecting with friends and family, Instagram is for sharing your latest photo, LinkedIn for connecting with a friend, colleague or acquaintance, and so on. 

Luckily for us, social media apps and websites have adapted to the steady rise in businesses creating profiles to market themselves from. They've made it easy for us to set up a business profile, separate from our personal one, that acts as another landing page for our business and a way for people outside our direct networks to discover us. And hopefully one day even buy from us. 

What is your business' social media presence like? Are you proud of it or does it make you blush in a bad way? It needs to act differently to your personal profile, like a landing page for your business. A...

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We're burning our bras. (Kind of)

Jan 29, 2021

Late last year I read a very juicy exposé published by one of my new favourite digital publications and an exciting reflection of our home grown journalism, Ensemble Magazine. If you haven't discovered their site yet, it's a very good blend of culture, fashion and beauty journalism with more meaningful diversity and substance than some of the traditional glossy mags we're used to reading. 

The publication is made up of an ensemble cast of various kiwi creatives who have come out of the Covid-induced closures of their previous publications swinging. We highly recommend having a read.

One of the earlier articles that piqued my interest and has since gone somewhat viral was this exposé of New Zealand clothing, swimwear and lingerie brand, Lonely

We recommend reading it for yourself in all its Coronavirus-denying and conspiracy theorising glory, but in short it's the story of how a well known and much loved New...

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Digi Dos & Don'ts #1: Grow your following online, the right way.

Jan 28, 2021

 

Gone are the days when having tens of thousands of followers was the biggest indicator of success on a social platform. Thankfully, these days it’s all about quality, not quantity. Who is following you and whether or not they’re considered your target market, versus any stranger on the internet just to get your numbers up. 

While it’s better to have a genuine following, numbers still count, because at the end of the day the more core customers you have in your audience, the more people you have to tell about your amazing products and services. 

But, growing your audience can be hard! If you don’t want just any Tom, Dick or Harry sitting idly in your audience, where do you find people?

 

 

  • DO: Put the ‘social’ into ‘social network’

 

Utilise the audiences you have access to on all of the social media platforms your business has a presence on - and speak to them! Start conversations in the comments,...

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New year, same strategy?

Jan 12, 2021

We're marching into this year with a full plate.  Most notably, our exciting new office space, an expanding team on the horizon and a slew of updated services. 

Last year brought with it plenty of disruption and change to businesses like both yours and ours. If you're anything like us, those changes will have set the tone for what's ahead. 2020 for Connect & Conquer meant opportunity for our business as people rushed to move their own businesses online. Over the course of the year our service offering increased a little here and there, things adapted to the situation at hand, bits were added and bits dropped off, but one thing that remained the same were our marketing strategy sessions. 

These are the core of our business, where it all begins. It’s where businesses  gain clarity on their brand story, confidence in their core messaging and unwavering focus on their marketing plan. 

We know for many 2020 felt very ‘sink or...

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Why do SME’s need a marketing strategy?

Jul 31, 2020

Okay, so it’s the start of the month you have your monthly catch up with the team, and the dreaded marketing conversation comes up. What are we doing this month? What have we got planned for social (groan), who is doing it this week? Are there any advertising deals out there? Let’s just tick a few boxes and cross our fingers something sticks. 

Instead of taking a strategic approach, most SME's marketing efforts are the result of off-the-cuff, reactionary thinking. This leads to owners not knowing what works or what doesn’t work, sucks time and energy that they would rather be spending on doing what they love, and basically leads to a waste of money and a huge amount of frustration.

If any of this sounds familiar, I highly recommend you take a step back… and that “step back” involves creating a strategic marketing plan. Developing a marketing strategy is your best chance at success, and here’s why.

It gives you the framework to reignite...

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