New year, same strategy?

Jan 12, 2021

We're marching into this year with a full plate.  Most notably, our exciting new office space, an expanding team on the horizon and a slew of updated services. 

Last year brought with it plenty of disruption and change to businesses like both yours and ours. If you're anything like us, those changes will have set the tone for what's ahead. 2020 for Connect & Conquer meant opportunity for our business as people rushed to move their own businesses online. Over the course of the year our service offering increased a little here and there, things adapted to the situation at hand, bits were added and bits dropped off, but one thing that remained the same were our marketing strategy sessions. 

These are the core of our business, where it all begins. It’s where businesses  gain clarity on their brand story, confidence in their core messaging and unwavering focus on their marketing plan. 

We know for many 2020 felt very ‘sink or...

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Why do SME’s need a marketing strategy?

Jul 31, 2020

Okay, so it’s the start of the month you have your monthly catch up with the team, and the dreaded marketing conversation comes up. What are we doing this month? What have we got planned for social (groan), who is doing it this week? Are there any advertising deals out there? Let’s just tick a few boxes and cross our fingers something sticks. 

Instead of taking a strategic approach, most SME's marketing efforts are the result of off-the-cuff, reactionary thinking. This leads to owners not knowing what works or what doesn’t work, sucks time and energy that they would rather be spending on doing what they love, and basically leads to a waste of money and a huge amount of frustration.

If any of this sounds familiar, I highly recommend you take a step back… and that “step back” involves creating a strategic marketing plan. Developing a marketing strategy is your best chance at success, and here’s why.

It gives you the framework to reignite...

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