It's no secret that when it comes to a successful social media presence, one of the first steps is having an engaged audience that interacts with your posts and is steadily growing in size.
But if you're only just getting the hang of this social media thing, that can be easier said than done when your current audience is giving you the silent treatment. It can take time to build up that kinda community! Our advice for cheating the system and making it happen? Find fertile ground.
On social media, fertile ground is found in a private group. A private group on Facebook or LinkedIn is typically a safe space for a community of likeminded people to share updates, insight, thoughts and recommendations based on the topic or niche of that group. For example, if you were wanting advice on purchasing a first home, you could easily choose from one of the hundreds of 'First Home Buyers' private groups on Facebook to join and have your questions answered.
Plus, with the way things are...
We all know how much of a time suck creating content for social media can be.
Even more so, creating the kind of content that actually looks good and represents your brand well! What looks like a one hour job in your calendar can easily morph into a few hours of frustration, trying to craft the perfect caption and find the right kind of image.
Want to know our number one tip for shaving off at least one of those hours?
Create templated posts! If you're familiar with our method for creating content then you'll already know that we recommend splitting it into categories, partly to keep things interesting and to make sure every post is engaging with your customers and clients in a dynamic way. And to make sure you're not always hammering the same points. It'll prevent you from selling non-stop too, and give the people more of what they want - which is entertainment! Behind the scenes posts, a glimpse into the inner workings of your business, the team, your space, sneak...
If you a.) own an iPhone, and b.) don't live under a rock, by now you'll be well aware that Apple have made their latest update, and it's an interesting one for those of us who fall into both the 'user' and the 'advertiser' category.
If you haven't had a chance to figure out what all the fuss is about, here's our quick and easy explanation:
Apple's new software update has given all their users (everyone with an iPhone) the option to opt-out of sharing their data with other apps & websites. This includes apps like Facebook, Instagram and Messenger.
If you're someone who has opted OUT, this means that Facebook will no longer be able to deliver personalised ads to you. Basically, the ads you're going to start seeing will become less relevant to you and the things you've been clicking on, on and off Facebook. It's possibly going to become a bit more of a mishmash of ads from all kinds of businesses, versus *that* handbag you've been looking at all week...
Now that you’re up to speed with what we believe are the top three metrics on Facebook, it’s time to look at our top Instagram metrics to keep an eye on.
Instagram provides a handy insights section for the users who have business profiles. The Business Suite app is also a great tool for businesses to download, especially if they have multiple social media profiles.
Just like on Facebook, reach measures the number of people who have seen your post. For a business that is trying to grow its brand awareness and reach the highest number of Instagram users possible, this is a metric worth keeping an eye on.
Based on the amount of reach your posts gets, for example if you have a post with a very high amount of reach versus posts before with not very much, you can ask yourself questions like:
If you've worked with us before, particularly on a marketing strategy, you'll be familiar with our rules.
If you're not a client and you're curious about the way we work, here they are:
Our Rules of the Game:
Do the numbers and graphs on Facebook Insights bring back daunting memories of high school maths classes?
Facebook provides a tonne of information about your business page but not all of us can get our head around what they all mean. So we’ve put together our top three metrics that we believe you should be keeping track of.
Engagement on Facebook is when a user performs an action on your page. Examples of this include sharing one of your posts, reacting to a picture that you have posted or leaving a comment.
The first reason why this metric is so important is that it allows you to evaluate how well your posts are doing. It gives you an indication of whether or not people like what you are posting.
The second reason why this metric is so important is that it may increase your posts’ exposure to your audience. As you will be aware, Facebook’s algorithm surfaces posts in descending order of interest for every user. So if...
Want to know how you can instantly improve how your business shows up in Google search results, for free?
Google Ads are fast and effective but cost money and SEO is a slow burn. However, your Google My Business listing is a valuable piece of real estate within Google and optimising every section of it will improve how you appear in search results instantly.
Google is the most popular search engine worldwide with a market share of over 70%. That’s huge! Your business should be looking for every which way possible to improve your appearance, whether that’s how you show up when someone searches your business name directly, or how you’re showing up when someone uses related search terms to find you - and that's if you're showing up at all.
The easiest shortcut and a fast way to establish authority, increase traffic (and potentially even sales!) is to set up and optimise your Google My Business.
GMB is an underrated and under-utilised space that every...
Before anything else, social media is for connecting with people, other humans. For most platforms that means sharing images and updates about your daily life, events and other important announcements. Facebook is for connecting with friends and family, Instagram is for sharing your latest photo, LinkedIn for connecting with a friend, colleague or acquaintance, and so on.
Luckily for us, social media apps and websites have adapted to the steady rise in businesses creating profiles to market themselves from. They've made it easy for us to set up a business profile, separate from our personal one, that acts as another landing page for our business and a way for people outside our direct networks to discover us. And hopefully one day even buy from us.
What is your business' social media presence like? Are you proud of it or does it make you blush in a bad way? It needs to act differently to your personal profile, like a landing page for your business. A...
Late last year I read a very juicy exposé published by one of my new favourite digital publications and an exciting reflection of our home grown journalism, Ensemble Magazine. If you haven't discovered their site yet, it's a very good blend of culture, fashion and beauty journalism with more meaningful diversity and substance than some of the traditional glossy mags we're used to reading.
The publication is made up of an ensemble cast of various kiwi creatives who have come out of the Covid-induced closures of their previous publications swinging. We highly recommend having a read.
We recommend reading it for yourself in all its Coronavirus-denying and conspiracy theorising glory, but in short it's the story of how a well known and much loved New...