Facebook Ads Training 101

Want to ditch the boosted posts and learn how to run your ad campaigns across Facebook and Instagram, successfully?

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Not seeing the results you need from boosting your posts?  

Learn how to run effective ads to increase your awareness, gather leads and convert them so you can finally start to see a decent return from your social media.

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Facebook Ads Training 101 

Mastering paid ads via Facebook and Instagram.  There is much more to it than just boosting posts and you can be much more sophisticated with your ads so that you are getting an amazing return on your advertising spend.  

This training will be run over two sessions with ongoing hand holding until your campaign is up and running successfully.

Session one:  Two hour training session on ad creation:

  • The most important part of any ad campaign is the creative.  So we will spend time working with you to create ad copy and imagery that will cut through the social media noise.
  • Understanding and setting up different audience types.
  • Setting up your Facebook pixel (linking your website to your advertising audiences in Facebook to effectively target your desired audience).
  • Understanding testing.

Session two:  Two hour training session in Facebook Ads Manager:

  • Introduction to Facebook Ads Manager.
  • Understanding campaign objectives.
  • Show you how to set up a funnel that drives traffic through to purchase on your website. 
  • Planning and setting campaign objectives, budgets and schedules.
  • Ad creative: selecting image, video, carousel images, good ad copy and buttons that connect.
  • Show you how to run tests to find out the most successful combination of creative to maximise your return on investment.
  • Show you how to scale your advertising campaigns.
  • Teach you how to understand the analytics and metrics you need to be looking at so that you know if your ads are working or not.
  • Where to find campaign results, how to monitor them and what to analyse once the campaign is over.

Our sessions can be made available via video call. 

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Regional  Business Partners Funded!

Our trainings are registered within the Regional Business Partner Network, which means your business could be eligible for up to 50% funding. Get in touch to find out how!

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